Augmented Reality (AR) is the next significant breakthrough in technologies that will change how we experience user interface. They say the marketing opportunities in this new tech to be the biggest thing after TV ads became popular in 1941. In this article, we will try to explore different ways consumer marketing can use AR technology.
Augmented Reality can be used to help consumers make better choices when buying new goods. For example, IKEA is using AR to help people see how a new piece of furniture will look in a particular place in their house.
If you want to buy a new Sofa, but can’t decide between the different colors and forms, open the IKEA app, focus the camera on the location and position the furniture in the app to see how it fits and blends with the surroundings. Retailers like Home Depot and Lowe’s are helping customers choose the right paint color by allowing them to hold the phone next to the wall and see how each paint looks on it.
Companies can use 3D video to help consumers experience products before they buy it. For example, realtors can take their customers on a virtual walkthrough of four houses in an hour instead of showing one every day. The 3D video will help customers see for themselves without spending too much time traveling from house to house.
Companies can also use location-based ads to attract more customers. If a customer is using location-based GPS, and a service like an AR map, your ad can pop up when they are close by. This works very well especially if it is paired with the user’s search history.
AR can make product promotions richer and enticing, giving companies an upper hand in providing a great user experience. As Augmented Reality becomes more available, companies that jump into the bandwagon early are bound to have the first mover advantage.